Viral Video is video on web but it spread like virus. It is widespread by people. People find something fanny on the web, and people talk to others. It spreads people to people. The best example is You Tube. Several company, for example, use web characteristics. On web, in contrast of TV, there are fewer regulations, so company can create more impact CM by being sexual, being violent, or being black humor on web than on TV. In addition, there is example of how effective for people on web. We can create CM even though we don’t connect to company. Few years ago, the song became so popular in Japan because of video on web. It is not official PV and it is just for fun. But because of that creation, the singer became so popular in Japan. Therefore, Viral Video has many possibilities of creation except for dangerous of excessive representation.
Here is some example.
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